Privacy Statement

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1. Who We Are

Alto AI Ltd ("Alto AI", "we", "us", or "our") is a UK-registered company specialising in AI-powered customer experience solutions.

Registered address: Vaughan Chambers, Vaughan Road, Harpenden, England, AL5 4EE
Email: hello@askalto.ai

For data protection purposes, Alto AI Ltd is the Data Controller of your personal information.

Our Data Protection Officer (DPO) can be contacted at privacy@askalto.ai for any questions relating to your data or this policy.

2. How We Collect Personal Data

We collect personal data in the following ways:

• Directly from you when you complete a form, subscribe to updates, or contact us.
• Automatically through cookies and analytics when you visit our website.
• From third parties such as business partners, marketing platforms, and social media sources.

3. Information We Collect

We may collect:

• Identity and contact data (name, email, company, phone number)
• Technical data (IP address, browser type, device, operating system, referral source)
• Usage data (pages visited, time spent, interactions)
• Communications data (emails, feedback, or support requests)

4. How We Use Your Data

We use your personal data to:

• Respond to enquiries and provide requested information
• Deliver and improve our products and services
• Maintain our website and ensure it functions properly
• Conduct research and analytics to improve user experience
• Send you marketing or updates (only with your consent)
• Comply with legal and regulatory obligations

We never sell your data.

5. Legal Basis for Processing

We process your data under one or more of the following legal bases:

• Consent: when you opt-in to receive communications
• Contractual necessity: to provide products or services you've requested
• Legitimate interests: to improve our website and grow our business
• Legal obligation: to comply with applicable laws and regulations

6. International Transfers

We may transfer your personal data outside the UK or EEA (for example, when using cloud-based hosting, CRM, or analytics providers). When this occurs, we ensure appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms are in place to protect your information.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Internal retention schedules are applied. For example, marketing opt-ins may be retained for up to 24 months unless you unsubscribe.

8. Cookies and Tracking

Our website uses limited, privacy-focused analytics to understand traffic and improve the site. For full detail on what is and isn't used, please see our Cookies Policy.

9. Data Sharing

We may share your data with:

• Trusted service providers (e.g., hosting, analytics, CRM)
• Professional advisers (e.g., legal, accounting)
• Regulators or authorities where required by law

All third parties are required to respect your data and process it in accordance with the law.

10. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Request restriction of processing
• Request data portability
• Object to processing based on legitimate interests
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise these rights, please contact us at privacy@askalto.ai.

11. Data Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction.

12. Linked Policies

This Privacy Statement should be read together with our Cookies Policy, which describes how we handle website usage and cookies.

13. Updates to This Statement

We may update this Privacy Statement from time to time. The latest version will always be available on our website, with the "last updated" date clearly shown. If we make material changes affecting your rights or how we process your data, we will notify you via email or through a notice on our website before those changes take effect.

Contact Us

If you have any questions about this Privacy Statement or how we handle your data, please contact: privacy@askalto.ai